Resume

EDUCATION

Emerson College, Boston, MA
BS, Marketing Communications; minor in Entrepreneurial Studies; May 2012

WORK EXPERIENCE

GlobalMojo, Inc., San Francisco, CA
Marketing Manager, June 2011-April 2013

  • Maintained strong relationships with celebrity and nonprofit partners worldwide
  • Created and maintained six social media editorial calendars with entirely different audiences
  • Designed web banners and Facebook visuals to drive website traffic
  • Worked cross-functionally with tech department to ensure quality user experience
  • Collaborated directly with celebrity and nonprofit partners on campaign strategies
  • Monitored, reported, and analyzed all affiliate marketing activity
  • Researched and identified opportunities to increase product usage
  • Managed email marketing program with iContact
  • Outreached and pitched to influencers, including reporters and bloggers
  • Evaluated effectiveness of all online marketing efforts
  • Wrote copy for all marketing efforts, including websites, social media, PR, ads, web banners, and blog

Autonomie Project, Inc., Boston, MA                   
Marketing Intern/Associate, Sept. 2010-Aug. 2012

  • Wrote copy for print and online collateral, including product descriptions, line sheets, and blog posts
  • Planned and delivered integrated marketing campaigns for holiday shopping seasons
  • Created and managed Facebook ad campaigns
  • Managed and reviewed incoming blogger requests
  • Pitched stories to local media publications
  • Maintained inventory with various online vendors

Californians for Justice, San Jose, CA                      
Communications Intern, Jan. 2010-June 2011

  • Produced original content for quarterly statewide newsletter, annual yearbook, and email blasts
  • Wrote an op-ed for statewide campaign
  • Facilitated youth workshop on media messaging
  • Trained and prepped youth for speaking with media

OTHER EXPERIENCE

Power to the People, Berkeley, CA
Social Media & Events Volunteer, Jan. 2013-Present

  • Research and develop new program to increase volunteer engagement
  • Create, manage, and evaluate Facebook ad campaigns
  • Assist in the strategy, planning, and execution of the organization’s main event of the year

SKILLS

  • Proficient with MS Office products, Google apps, Adobe Photoshop, Hootsuite, Facebook ads, iContact, WordPress
  • Some experience with Cision and PR Newswire
  • Basic HTML knowledge

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